One Task
One Task
Productivity App Identity Creation
Productivity App Identity Creation
Brand Design - Logotype / Brand Identity - Brand Guidelines - App & Web Design
Brand Design - Logotype / Brand Identity - Brand Guidelines - App & Web Design
One Task is a radically simple productivity app. Each morning it asks one question: what’s the single thing that matters today? You type it, commit, and when you mark it done the app goes quiet. No endless lists, no push alerts. Just a clean blue-and-white space that turns small daily wins into steady, lasting progress.
One Task is a radically simple productivity app. Each morning it asks one question: what’s the single thing that matters today? You type it, commit, and when you mark it done the app goes quiet. No endless lists, no push alerts. Just a clean blue-and-white space that turns small daily wins into steady, lasting progress.
Vision
Vision
Vision
Break the vision into clear pieces: blue as the main color signals productivity and efficiency, white creates breathing space, orange adds an accent of action. Use each shade only where needed to keep the hierarchy clear and the scroll smooth.
Break the vision into clear pieces: blue as the main color signals productivity and efficiency, white creates breathing space, orange adds an accent of action. Use each shade only where needed to keep the hierarchy clear and the scroll smooth.
Break the vision into clear pieces: blue as the main color signals productivity and efficiency, white creates breathing space, orange adds an accent of action. Use each shade only where needed to keep the hierarchy clear and the scroll smooth.
Strategy
Strategy
Strategy
Create a brand identity that expresses focus and simplicity. Zero distractions, straight to the point. A productive look and feel achieved by merging typography and a color palette that show both. Clear branding, clear path.
Create a brand identity that expresses focus and simplicity. Zero distractions, straight to the point. A productive look and feel achieved by merging typography and a color palette that show both. Clear branding, clear path.
Create a brand identity that expresses focus and simplicity. Zero distractions, straight to the point. A productive look and feel achieved by merging typography and a color palette that show both. Clear branding, clear path.
Design
Design
Design
Keep the design honest and light. Pair a smooth wordmark with an app icon that retains the essence of productivity and minimal distraction. Combine sans and serif type to add contrast and draw focus.
Keep the design honest and light. Pair a smooth wordmark with an app icon that retains the essence of productivity and minimal distraction. Combine sans and serif type to add contrast and draw focus.
Keep the design honest and light. Pair a smooth wordmark with an app icon that retains the essence of productivity and minimal distraction. Combine sans and serif type to add contrast and draw focus.
Color Hierarchy
Color Hierarchy
Color Hierarchy
Blue - Productivity
White - Clean / Simplicity
Orange - Energy / Creativity
Blue guides your focus through the day. White keeps the screen open and light, giving each task room to breathe. Orange jumps in at key moments to push energy and spark ideas. Together they shape a clear, calm space that moves you forward without noise. No shade fights for attention.
Blue - Productivity
White - Clean / Simplicity
Orange - Energy / Creativity
Blue guides your focus through the day. White keeps the screen open and light, giving each task room to breathe. Orange jumps in at key moments to push energy and spark ideas. Together they shape a clear, calm space that moves you forward without noise. No shade fights for attention.
Blue - Productivity
White - Clean / Simplicity
Orange - Energy / Creativity
Blue guides your focus through the day. White keeps the screen open and light, giving each task room to breathe. Orange jumps in at key moments to push energy and spark ideas. Together they shape a clear, calm space that moves you forward without noise. No shade fights for attention.
Typography usage
Typography usage
Typography usage
Keeping the brand simple starts with consistent typography. Optima shapes the word-mark, giving the brand a clean look. Futura highlights key elements and adds contrast. Together, these two typefaces reflect the brand’s values.
Keeping the brand simple starts with consistent typography. Optima shapes the word-mark, giving the brand a clean look. Futura highlights key elements and adds contrast. Together, these two typefaces reflect the brand’s values.
Keeping the brand simple starts with consistent typography. Optima shapes the word-mark, giving the brand a clean look. Futura highlights key elements and adds contrast. Together, these two typefaces reflect the brand’s values.
App Logotype
App Logotype
App Logotype
An entire app condensed into an app design that transmits its story and values. Keeping it clean and minimal, the word-mark becomes a "1" marked by a tick, merging the whole concept of doing one task per day.
An entire app condensed into an app design that transmits its story and values. Keeping it clean and minimal, the word-mark becomes a "1" marked by a tick, merging the whole concept of doing one task per day.
An entire app condensed into an app design that transmits its story and values. Keeping it clean and minimal, the word-mark becomes a "1" marked by a tick, merging the whole concept of doing one task per day.
One task every day
One task every day
One task every day
365 achievements a year.
Constant progress creating massive results
365 achievements a year.
Constant progress creating massive results
One Task Street Advertisement
One Task Street Advertisement
One Task Street Advertisement
Be the exception, NOT the rule.
Be the exception, NOT the rule.
Be the exception, NOT the rule.
NOT a logo, a brand,
NOT a brand, a story,
NOT a story, YOUR STORY.
NOT a logo, a brand,
NOT a brand, a story,
NOT a story, YOUR STORY.
NOT a logo, a brand,
NOT a brand, a story,
NOT a story, YOUR STORY.
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