Yokō
Yokō
Matcha Bar Brand Indentity & Brand Story
Matcha Bar Brand Indentity & Brand Story
Brand Architecture - Concept Creation - AI Art Direction
Brand Architecture - Concept Creation - AI Art Direction
A matcha bar in the heart of Tokyo. Hidden between chaos, stress, and rush. A matcha bar that feels like a temple, where time slows down, where your only option is to enjoy the moment through the best matcha in the city.
A matcha bar in the heart of Tokyo. Hidden between chaos, stress, and rush. A matcha bar that feels like a temple, where time slows down, where your only option is to enjoy the moment through the best matcha in the city.
Vision
Vision
Vision
Yokō doesn’t seek attention. It invites presence. Every detail, from the hidden location to the absence of take-away, is intentional. The brand is built around the art of slowing down, transforming a simple cup of matcha into a moment of awareness. By offering something radically simple in a world of noise, Yokō positions itself as a refined sanctuary for those who know that less is more.
Yokō doesn’t seek attention. It invites presence. Every detail, from the hidden location to the absence of take-away, is intentional. The brand is built around the art of slowing down, transforming a simple cup of matcha into a moment of awareness. By offering something radically simple in a world of noise, Yokō positions itself as a refined sanctuary for those who know that less is more.
Yokō doesn’t seek attention. It invites presence. Every detail, from the hidden location to the absence of take-away, is intentional. The brand is built around the art of slowing down, transforming a simple cup of matcha into a moment of awareness. By offering something radically simple in a world of noise, Yokō positions itself as a refined sanctuary for those who know that less is more.
Strategy
Strategy
Strategy
Yokō was born as a response to urgency, a quiet resistance to the fast-paced rhythm of urban life. In the middle of Tokyo’s chaos, it offers a different kind of experience: stillness. More than a bar, Yokō is a mindset. A space where matcha is not rushed or taken away, but fully lived. A pause. A ritual. A return to the present moment.
Yokō was born as a response to urgency, a quiet resistance to the fast-paced rhythm of urban life. In the middle of Tokyo’s chaos, it offers a different kind of experience: stillness. More than a bar, Yokō is a mindset. A space where matcha is not rushed or taken away, but fully lived. A pause. A ritual. A return to the present moment.
Yokō was born as a response to urgency, a quiet resistance to the fast-paced rhythm of urban life. In the middle of Tokyo’s chaos, it offers a different kind of experience: stillness. More than a bar, Yokō is a mindset. A space where matcha is not rushed or taken away, but fully lived. A pause. A ritual. A return to the present moment.
Design
Design
Design
Inspired by Japanese architecture and Scandinavian restraint, Yokō’s aesthetic merges warm minimalism with grounded textures. Natural stone, pale wood, soft light, and silence create a space that feels both contemporary and timeless. The design doesn’t speak loudly, it breathes. Every surface, every shadow, every void is part of a deeper visual language: calm, clarity, and intention.
Inspired by Japanese architecture and Scandinavian restraint, Yokō’s aesthetic merges warm minimalism with grounded textures. Natural stone, pale wood, soft light, and silence create a space that feels both contemporary and timeless. The design doesn’t speak loudly, it breathes. Every surface, every shadow, every void is part of a deeper visual language: calm, clarity, and intention.
Inspired by Japanese architecture and Scandinavian restraint, Yokō’s aesthetic merges warm minimalism with grounded textures. Natural stone, pale wood, soft light, and silence create a space that feels both contemporary and timeless. The design doesn’t speak loudly, it breathes. Every surface, every shadow, every void is part of a deeper visual language: calm, clarity, and intention.
Brand Expression to Brand Space
Brand Expression to Brand Space
Brand Expression to Brand Space
From the outside, Yokō is quiet, almost invisible. A discreet facade of stone and wood, with no sign, no noise, no invitation. Just a single entrance carved into the city’s chaos, like a secret waiting to be found. Step inside, and the atmosphere shifts. Light softens. Materials warm. Time slows. What felt like a hidden doorway reveals a space designed for stillness — where pale stone meets warm wood, and silence becomes part of the architecture. The contrast is intentional. From the street: restraint, mystery, simplicity. From within: clarity, calm, and presence.
From the outside, Yokō is quiet, almost invisible. A discreet facade of stone and wood, with no sign, no noise, no invitation. Just a single entrance carved into the city’s chaos, like a secret waiting to be found. Step inside, and the atmosphere shifts. Light softens. Materials warm. Time slows. What felt like a hidden doorway reveals a space designed for stillness — where pale stone meets warm wood, and silence becomes part of the architecture. The contrast is intentional. From the street: restraint, mystery, simplicity. From within: clarity, calm, and presence.
From the outside, Yokō is quiet, almost invisible. A discreet facade of stone and wood, with no sign, no noise, no invitation. Just a single entrance carved into the city’s chaos, like a secret waiting to be found. Step inside, and the atmosphere shifts. Light softens. Materials warm. Time slows. What felt like a hidden doorway reveals a space designed for stillness — where pale stone meets warm wood, and silence becomes part of the architecture. The contrast is intentional. From the street: restraint, mystery, simplicity. From within: clarity, calm, and presence.
From Philosophy to Brand
From Philosophy to Brand
From Philosophy to Brand
The identity of Yokō is a direct reflection of its philosophy, calm, minimal, and intentional. The logotype is elegant yet quiet, inspired by Japanese simplicity. The macron over the “Ō” becomes a visual pause, a mark of stillness. The claim “The Art of Slowing Down” adds depth, not just a slogan, but an invitation to a way of being.
The identity of Yokō is a direct reflection of its philosophy, calm, minimal, and intentional. The logotype is elegant yet quiet, inspired by Japanese simplicity. The macron over the “Ō” becomes a visual pause, a mark of stillness. The claim “The Art of Slowing Down” adds depth, not just a slogan, but an invitation to a way of being.
The identity of Yokō is a direct reflection of its philosophy, calm, minimal, and intentional. The logotype is elegant yet quiet, inspired by Japanese simplicity. The macron over the “Ō” becomes a visual pause, a mark of stillness. The claim “The Art of Slowing Down” adds depth, not just a slogan, but an invitation to a way of being.
Texture & Colour to Feeling
Texture & Colour to Feeling
Texture & Colour to Feeling
At Yokō, texture is feeling. Every surface, material, and color is chosen not just to be seen, but to be felt. From the soft, earthy green of matcha to the smooth calm of pale concrete, the palette is grounded in nature and designed to slow you down. This attention to texture flows from the physical space to the visual identity, creating a brand you can almost touch.
At Yokō, texture is feeling. Every surface, material, and color is chosen not just to be seen, but to be felt. From the soft, earthy green of matcha to the smooth calm of pale concrete, the palette is grounded in nature and designed to slow you down. This attention to texture flows from the physical space to the visual identity, creating a brand you can almost touch.
At Yokō, texture is feeling. Every surface, material, and color is chosen not just to be seen, but to be felt. From the soft, earthy green of matcha to the smooth calm of pale concrete, the palette is grounded in nature and designed to slow you down. This attention to texture flows from the physical space to the visual identity, creating a brand you can almost touch.
Vision to Art Direction
Vision to Art Direction
Vision to Art Direction
The art direction behind Yokō follows the same values that define the brand, calm, clarity, and intention. Every visual decision is made to reinforce the experience of stillness, from the warm, natural lighting to the soft textures and earthy tones. Photography is quiet and atmospheric, never staged, always honest. Spaces are shown as they are, with presence and silence. The communication is minimal and grounded, letting the space, the ritual, and the emotion speak for themselves.
All images have been generated with AI by NOTaStudio.
The art direction behind Yokō follows the same values that define the brand, calm, clarity, and intention. Every visual decision is made to reinforce the experience of stillness, from the warm, natural lighting to the soft textures and earthy tones. Photography is quiet and atmospheric, never staged, always honest. Spaces are shown as they are, with presence and silence. The communication is minimal and grounded, letting the space, the ritual, and the emotion speak for themselves.
All images have been generated with AI by NOTaStudio.
The art direction behind Yokō follows the same values that define the brand, calm, clarity, and intention. Every visual decision is made to reinforce the experience of stillness, from the warm, natural lighting to the soft textures and earthy tones. Photography is quiet and atmospheric, never staged, always honest. Spaces are shown as they are, with presence and silence. The communication is minimal and grounded, letting the space, the ritual, and the emotion speak for themselves.
All images have been generated with AI by NOTaStudio.
Be the exception, NOT the rule.
Be the exception, NOT the rule.
Be the exception, NOT the rule.
NOT a logo, a brand,
NOT a brand, a story,
NOT a story, YOUR STORY.
NOT a logo, a brand,
NOT a brand, a story,
NOT a story, YOUR STORY.
NOT a logo, a brand,
NOT a brand, a story,
NOT a story, YOUR STORY.
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